The team consists of me, myself and I.

And that’s the way I like it. I’m all about quality graphic communication solutions, offering one on one service. Many local design agencies outsource work or are bogged down with a team of junior design staff, middle management, account managers and business owners who may know little about technical design skills or aesthetic aspects of design.

No Chinese Whispers

Multi-staff agencies are great at doing their particular piece of the job before going home for the day, but unfortunately, by the time you get to the designer, your vision has been filtered down and translated through a number of people. The designer has little or no time left in the budget to do anything but the first solution they can pump out. This process of Chinese whispers will also happen from designer to client as well. I’ve worked in these local agencies and have seen first hand the reduced quality, wasted hours and lack of attention to detail that this process produces. To be fair, no one person is to blame, but in my opinion, it is not an efficient system for getting top quality work.

Pay peanuts – get monkeys

On the other hand, you may have visited online freelance designer sites that offer $50 logos and branding. Beware of these design services. You get what you pay for.  ‘Pay peanuts – get monkeys’. Unlike other professions, the design industry is not regulated, so there is no way of knowing what qualifications or experience these ‘designers’ have. It’s worth doing the research and at least seeing a folio to know what quality you’re going to get for your money.

Pretty doesn’t necessarily equal great design

Be aware that a pretty picture in a folio does not necessarily indicate a real brief was met. It may just be that…a pretty picture. With 20 years of experience and a BA in Illustration, it’s difficult to find someone that will be more capable of making your business stand out and become more profitable through customised branding and digital design. As a sole trader with a broad knowledge of all things design and advertising, I collaborate closely with you to deliver the best strategy and execution for your advertising needs. Unlike other agencies I don’t outsource work to juniors or overseas agencies, so whether you choose to work side by side or remotely, I’m hands-on with your print, technical, imagery, branding and online requirements. Communication is key.

Stuart Flynn - Background

Stuart Flynn – Raised in Adelaide, South Australia I’ve always been interested in art. I had a passion for drawing as a boy, I copied characters from movies for up to 8 hours a day, so when I left school I wanted a career in art or design. I spent 3 years studying graphic design and then 3 years majoring in the illustration stream to turn my passion into a practical trade. The following 16 years were spent among some of the top advertising agencies and studios in Australia where I was contributed to many award-winning campaigns. Some of my roles in the design industry included – Art Director (pulp, DP ink), Studio Manager – (PPR), Senior Designer (BMF Advertising). Advert ideas have been up and running since Nov 2013 providing only top graphic design solutions. It’s still nimble with me as the core staff member, however, I do have a network of experts around me if required. These include freelance designers, copywriters, IT, SEO and social media specialists.

Education and training

Formal qualifications. BA. Design – Illustration, Assoc Dip. Graphic Design, Award School, Business Studies, various advanced courses on Photoshop. Regular in house short courses at award-winning agency BMF Advertising.     Subjects have included:

  • Typography – 2 years
  • Illustration – 6 years
  • Printmaking – 3 years
  • Graphic design – 6 years
  • Photography – 2 years
  • Art History – 2 years
  • Drawing – 6 years
  • Advanced Photoshop – 2 days
  • Business Studies – 6 months
  • Accounting – 6 months
  • Office Administration – 1 year
  • Idea strategy – 6 months
  • Print production – 1 year

I continue to spend many hours a week doing online research into new technologies and design trends.

Clients I've worked with

Renault, Lion Nathan (XXXX gold, Toohey’s Extra Dry), Foxtel, Bpay, Weightwatchers, Elle Bache, OPSM, IKEA, Foxtel, Commonwealth Bank, Aldi, Lamb, Beef, Ty the knot, Providence Wealth, Rheem, Paloma, Urban Growth, Ideas Hatchery, Nurture Parenting, RISA, Aussie Home Loans, McDonald’s, Gillian Adams Day Spa, Wentworth Hotel, Novotel, Scouts Australia, Living Health, Netball Australia, Adelaide Fringe, Dairy Vale, Hyde Park Dental, The Clyde Hotel, Chunky Custard, Planet Square, Stufly, Jai Sounds, Saatchi & Saatchi, Pulp, BMF, Corporate Express, Headmark, PPR.

What I do

Print and online design/communication from the ground up – bonus services include illustration, photography & music production. The design side of the business includes brand development, WordPress, strategy, finished art, finessing of typography and images using the latest Adobe Suite products, print management, MailChimp EDMs, books, photography, retouching and social media strategy.

What I don't do
  • Quicky jobs – Any job done properly requires consultation, planning, execution and administration
  • Large E-commerce sites – Shopify platform is worth considering for multiple products
  • Clients who pay late – I’m a small business and can’t afford the overheads of chasing money
I believe

Every business has something unique to offer. A mixture of personality, creativity, passion and culture. If you can define that something special into one sentence, you’re halfway there to unlimited success. I’m passionate about discovering the soul of your business and matching you with the clients you deserve. I offer customised graphic design solutions with value for money.

What gives me an edge

A degree doesn’t seem to mean much in this industry anymore, but when I was applying for admission in 1989, the course had a quota of 20 people in the state. Less than 5% of applicants got in each year, including me on my first 2 attempts. In the interim, I did an associate diploma in graphic design to finally achieve my dream of studying design full time. I did a further 3 years doing an illustration major and was invited into honours. In 1996 I left school with minimal computer software skills in today’s standards, but after 6 years at uni, I had a very good understanding of design theory, typography, balance, composition and the principle of good design and graphic communication. My first year was working alongside an unqualified, but practising designer and fellow muso. Under his guidance, I quickly got up to speed on the real world version of commercial design. The following 20 years have allowed me to hone my technical computer skills and my online experience to a new level each year. During that journey, I’ve had roles as an art director for a print brokerage, a studio manager in a large PR firm, TV slide guy, ‘New Ideas’ magazine guy and a team member in larger advertising agencies. I was a brand manager for 8 years in the Australian Agency of the Decade and in turn, was part of that advertising team that won 100s of awards including a Gold Lion at Cannes. During my time at BMF Advertising, I also did a night course ‘Award School’ which taught me skills in advertising strategy and Art Direction. At the end of the Award School course, I wrote a book called ‘Extreme nouns’ to help future students. The book has since sold hundreds of copies worldwide.

The team consists of me, myself and I.

And that’s the way I like it. I’m all about quality graphic communication solutions, offering one on one service. Many local design agencies outsource work or are bogged down with a team of junior design staff, middle management, account managers and business owners who may know little about technical design skills or aesthetic aspects of design.

No Chinese Whispers

Multi-staff agencies are great at doing their particular piece of the job before going home for the day, but unfortunately, by the time you get to the designer, your vision has been filtered down and translated through a number of people. The designer has little or no time left in the budget to do anything but the first solution they can pump out. This process of Chinese whispers will also happen from designer to client as well. I’ve worked in these local agencies and have seen first hand the reduced quality, wasted hours and lack of attention to detail that this process produces. To be fair, no one person is to blame, but in my opinion, it is not an efficient system for getting top quality work.

Pay peanuts – get monkeys

On the other hand, you may have visited online freelance designer sites that offer $50 logos and branding. Beware of these design services. You get what you pay for.  ‘Pay peanuts – get monkeys’. Unlike other professions, the design industry is not regulated, so there is no way of knowing what qualifications or experience these ‘designers’ have. It’s worth doing the research and at least seeing a folio to know what quality you’re going to get for your money.

Pretty doesn’t necessarily equal great design

Be aware that a pretty picture in a folio does not necessarily indicate a real brief was met. It may just be that…a pretty picture. With 20 years of experience and a BA in Illustration, it’s difficult to find someone that will be more capable of making your business stand out and become more profitable through customised branding and digital design. As a sole trader with a broad knowledge of all things design and advertising, I collaborate closely with you to deliver the best strategy and execution for your advertising needs. Unlike other agencies I don’t outsource work to juniors or overseas agencies, so whether you choose to work side by side or remotely, I’m hands-on with your print, technical, imagery, branding and online requirements. Communication is key.

The new office at Brightwater Estate – come and meet me for a coffee to discuss your needs.

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